About Us
Kashab History
The Biography of Nouri Jalal Saleh: A Legacy of Trust Every journey has a beginning. Ours began in 1976, when our respected father, Nouri Jalal Saleh, set forth with determination, purpose, and a simple yet profound belief: that honest and principled work builds enduring trust. In those days, trade was far from easy. Goods were transported between villages and cities through sheer perseverance. Merchants were known as caravan traders—carrying not only merchandise but also responsibility, reputation, and promises. Through tireless dedication, our father built relationships founded on trust before profit, and credibility before expansion. Step by step, the business extended across cities and, eventually, beyond national borders. As children, we did not merely observe—we learned. We learned that business is not simply about buying and selling; it is about commitment, sacrifice, and standing firm in the face of hardship when the road becomes difficult. In 1995, at the Sulaymaniyah wholesale market (Alawa), we stood beside our father and assumed the responsibility. The second generation—Abdullah Nouri Jalal and Abid Nouri Jalal—carried this legacy forward with ambition and deep respect for its foundations. The path was not always steady. At times, we faced losses and significant challenges that tested our strength. Yet, every hardship was a lesson, every setback was an experience, and every experience became part of shaping who we are today. With the grace of Allah, and through faith and continuous dedication, we expanded our reach and secured trusted commercial agencies. Today, we are proud representatives of renowned international brands in the pasta and grain industry from Italy and Turkey. However, although we travel in pursuit of the finest quality, our true purpose remains unchanged: To serve our community with sincerity and integrity. To provide our citizens with the highest quality products. To preserve the legacy entrusted to us. Today, nearly five decades after our humble beginning, we continue this journey—not merely as a business, but as a family tradition built upon trust, quality, and responsibility. From our father’s first step in 1976 to the growth we have achieved today, one value remains constant: We do not merely trade goods—we uphold a legacy.
